Email Marketing Best Practices
Email marketing is a great way to build relationships with customers and engage with them on an ongoing basis.
When done correctly, it can be a powerful tool for generating leads and driving sales. To ensure success with your email campaigns, there are some important email marketing best practices to keep in mind, which will be diving into further within this blog with our 10 best tips.
What Is Email Marketing?
So before we dive into the email marketing best practices, I thought I'd kick of with what it actually is. Email marketing is a powerful marketing channel that allows businesses to build an email list of subscribers and communicate with them directly. It involves sending important emails to an email list segmented according to subscriber interests, demographics, and other criteria.
Email marketing can be used for various purposes such as offering discounts, announcing new products, or driving website traffic. Effective email marketing requires creating targeted emails that are tailored to the specific needs of each segment of your email list. This includes crafting subject lines that generate interest and providing relevant content in the body of the message.
When done correctly, email marketing can be an effective tool for building relationships with customers and increasing conversions.
1. How Often Should You Send Emails According To Email Marketing Best Practices?
When it comes to email marketing best practices, the frequency of your emails is an important factor to consider.
The frequency can vary widely depending on your goals and what you are trying to achieve with your emails. A general rule of thumb is to send emails regularly but not too frequently. Too many emails may lead to people unsubscribing or marking your emails as spam. That said, it’s good to remember that sending out more frequent emails can be beneficial if they are high quality and relevant to the recipient. If you have great content that your readers will find valuable, sending more frequent emails might be smart.
Ultimately, it’s up to you to decide how often you should send out emails based on what works best for your business and target audience.
2. Build An Email Strategy That Turns Subscribers Into sales
When it comes to email marketing, the goal is always to turn subscribers into sales.
To do this, we need to build an effective email strategy. This involves sending several emails over time that are tailored to the audience and their interests. When building an email campaign, it is important to adhere to best practices such as segmenting your list to target the right people with customised messages. Additionally, ensure you design visually appealing and easy-to-navigate emails. Finally, test different strategies and measure your results so you clearly understand what works and what doesn’t. Following these steps, you can create an email strategy to help turn subscribers into sales.
3.Send Welcome Emails
No one wants to sign up and then be ghosted! Welcome emails are a great way to greet new members of your email list. They create a great first impression and set the tone for future emails. Crafting a well-written welcome email is key; it should be friendly and informative, as well as provide an overview of what subscribers can expect from you.
It's important to include information such as how often they will receive emails and what types of content they can expect - this will help them understand the value they'll get from subscribing to your list. Welcome emails are an important part of any email marketing strategy, so make sure yours stands out!
4.Optimise Your Subject Lines And Preview Text
Subject lines and preview text are essential elements of email marketing campaigns. They can make or break an email's success, as they are the first thing recipients will see when they check their inbox.
To optimise your subject lines and preview text, you should ensure they accurately describe the content of your email. Avoid using clickbait tactics or generic phrases that don't relate to what is actually in the message. Make sure your call-to-action (CTA) is clear and compelling, as this can help increase open rates.
Additionally, be sure to test different variations of subject lines and preview text to find out which works best for your audience. With a little bit of experimentation, you can find the perfect combination that drives conversions and engagement with your emails.
5. Make Sure People *Want* Your Emails
How annoying is it when you buy something online and then the next minute you are rolled into a load of emails you never asked for? By this point, you have also probably unsubscribed, and this is NOT what we want for your email list.
It’s very important to make sure people want to receive your emails. You can start by getting permission from users before you send them any emails. This can be done by collecting email addresses through a sign-up form or other methods. Then, you should send out a welcome email once they have given their consent. This first email will give them an idea of what to expect from future emails and ensure they stay engaged.
Additionally, it’s important to avoid sending spam emails as this will result in people unsubscribing from your list and not wanting your emails anymore. Make sure the content of your emails is exciting and relevant for the recipient so that they keep wanting to read your emails. The hard work will be worth it in the end because having an active list of subscribers is vital for successful email marketing campaigns.
6. Experiment And Deliver Your Emails At The Right Time
Experimenting and delivering emails at the right time is critical to getting the best results from your email list. With a little testing, you can determine when your audience will most likely be engaged with your emails. This could be after working hours, at lunchtime, or during the weekend. Knowing when to send emails helps you ensure that more people open and read them.
7. A/B Test Your Email Campaigns
A/B testing is a great way to see what works best for your email campaigns. You can test out different subject lines and content of your emails to see which gives you the most effective results. This will help you create an email that resonates with your target audience, giving you more clarity on what type of content they prefer and respond better to.
You can also compare different versions of the same email content to know which one performs better. A/B testing allows you to experiment with various elements in your email campaigns and determine which ones impact your readers best. It’s a great way to find out exactly what kind of content works best in order to generate more engagement and conversions from your emails.
8. Segment Your Email List
Segmenting your email list is a great way to improve the effectiveness of your email campaigns. It allows you to tailor each message to specific groups of people with similar characteristics, improving their chances of engaging with your emails. By segmenting your email list, you can ensure that each group receives the most relevant content and offers increasing customer satisfaction and boosting conversions. Segmentation can be done based on various criteria such as age, location, purchase history or interests. You can also use it to send different versions of the first email in order to see which one performs best. Segmenting your email list will help you to make better use of your email addresses and get more out of every single campaign.
9. Personalise Your Email Campaigns
Personalising your email campaigns can be a great way to make sure that your emails stand out in the inbox. With the right email marketing best practices, you can create effective and engaging emails that reach your target audience. When personalising your emails, it is important to keep an eye on the subject line, as this is one of the first things people will see when opening their emails. Additionally, it’s a good idea to think about what content you can include in order to make the emails more personalised.
10. Report On Your Email Marketing Campaigns
As business owners, it's often the one thing we forget but its the most important! An email marketing campaign is a powerful tool for businesses looking to reach more customers and increase sales. So to ensure your email campaigns are successful, it’s important to track the results of each one. This will help you identify which parts of your email marketing campaign are most effective and which need improvement. Additionally, tracking data will give you insights on what type of content resonates best with your target audience so that you can create more engaging emails in the future.
Want to Learn More About Email Marketing and Try It?
If you want to learn more about email marketing and give it a try, there is plenty of ways we at Greene Creatives can support you. From our monthly digital marketing membership, to a one to one marketing strategy, where we can help you learn more about how to get started, how to create professional-looking emails and how to be GDPR compliant. Or if you want just to sit back and relax while the work gets done for you, then our done for you email marketing services could be right for you.
