Email Marketing For Beginners
Email marketing is an effective way to connect with potential customers and promote your brand. For beginners, it can seem overwhelming, but it doesn't have to be. First, you need to build an email list of interested subscribers. Then once you have a list, you can tailor your emails to each through content and designs, where you can then track your results and adjust your strategy as needed. Sounds easy, right?
Don't worry we will dive into each step a little more below, so grab a cuppa and keep reading!
What Is Email Marketing?
It really is what it says on the tin! It's a form of digital marketing that uses email to promote products, services, or brands to their perfect audience. It is a marketing channel that businesses can use to attract potential customers, engage with subscribers, and grow their audience.
How Can I Get Started On Email Marketing?
You can use email marketing to promote your products or services, announce sales, offer discounts or provide valuable information to your subscribers. It is important to remember that email marketing is not a one-time or occasional strategy. You need to create a consistent and engaging experience for your subscribers in order to build a strong relationship with them. By following these steps, you can get started on email marketing and take your digital marketing efforts to the next level.
So to get started, the first thing you need to do is to build an email list. This can be done by offering sign-up forms on your website or by collecting emails from customers in-store or at events. You can also use the power of other marketing channels, like your social media, to tell people to join your email list. But the big question is, why should people join? I mean, would you give your email out, not knowing what you're getting in return?
All About Lead Magnets
One great way to get people to join your email list is with what they call a lead magnet. Email marketing lead magnets are valuable resources that businesses offer to their potential customers in exchange for their email addresses or other contact information. These lead magnets often include free guides, e-books, whitepapers, templates, checklists, and other resources that help solve a specific problem or offer a desired outcome for the target audience. And I am sure you could make one of these quickly. Often we forget all the things we have had to learn as a business that may be of value to others, I know even a simple spreadsheet to help me with my monthly accounts is a lifesaver!
The goal of email marketing lead magnets is to attract high-quality leads who are genuinely interested in your business or product and nurture them into becoming loyal customers. The benefits of using lead magnets in email marketing campaigns are numerous...
First, they allow businesses to establish trust and credibility with their audience by providing them with valuable information and insights.
Second, they help businesses grow their email list and increase their email open and click rates.
Third, they enable businesses to segment their email list based on the lead magnet offer and send targeted emails to those who have shown interest in a specific topic or solution.
Fourth, they help businesses qualify leads and identify those who are most likely to convert into paying customers.
However, creating effective email marketing lead magnets requires careful planning and execution. You need to identify your target audience, understand their pain points and motivations, and craft a lead magnet that resonates with them.
Promoting And Growing
Now we have already touched on this, but once you have a lead magnet, you know your audience wants the next step is to let the world know about it to build on your list! This is where you need to promote through various channels, such as social media, landing pages, paid ads and so forth. With the right strategy and tactics, email marketing lead magnets can be a powerful tool for growing your business and boosting your ROI.
Now For The Emails Themselves!
Once you have a list, it is important to segment it so that you can target your emails to the right person. If someone has signed up because they want to learn more about social media, for example, they won’t want to be receiving emails all the time about ads. You need to give the reader what they want! Next, it is essential to choose an email marketing platform that suits your needs. There are plenty of tools that can help you to design attractive emails, automate campaigns and track the performance of your emails.
Welcome Emails
Welcome emails are an essential part of any effective email marketing strategy. It is the first message that a new subscriber receives from your brand via email. Creating a welcome email is crucial as it sets the first impression and it helps to increase engagement with the subscriber right from the start. A welcome email can be used to introduce your brand and its story, provide an overview of your products or services, and offer any discounts and promotions. It also helps to build a relationship with the subscriber by showing appreciation for their interest in your brand. Did you also know that welcome emails have higher open and click-through rates compared to typical marketing emails? A well-written welcome email can increase your chances of the subscriber staying engaged with your future messages and even converting to a customer. Welcome emails can also help reduce the risk of unsubscribes and spam complaints as it confirms the subscriber's interest in your brand and gives them the option to opt out if they need to.
Email Campaigns
Now these are more the regular emails you will be sending. It could be that you send an email monthly, fortnightly or weekly, it would depend on your audience, but email campaigns are the messages you will be sending to nurture your audience. Here is where it is so important to segment your email list, as then you can build a clear monthly plan on what you will be sending to each audience. Remember also the goal of your email is to nurture your audience to buy, so think about your messaging month on month. It could be that for the first email, you give value and educate and then in another email, you do more of a nurture to sales on how you can help.
Choosing The Right Platform
Choosing the right platform for your email marketing is crucial to the success of your campaigns. There are a variety of platforms available, each with their own unique features and capabilities. It's important to assess your specific needs and goals to determine which platform will work best for you. Some things to consider when choosing a platform include the size of your email list, the level of automation you require, and the specific features you need to achieve your marketing objectives. Additionally, you should take into account factors such as ease of use, customer support, and cost. By carefully evaluating your options and selecting the platform that meets your needs, you can boost the effectiveness of your email marketing efforts and achieve greater success in engaging with your target audience. So take the time to research your options and choose the right platform to take your email marketing campaigns to the next level some of our faves are below.
Review, Test, And Send Your Email Marketing Campaign
When it comes to email marketing, it's important to take all the right steps before hitting that "send" button. One of the most essential actions to take is to review your campaign before sending it out. Take a look at the content, subject line, and visual elements to make sure everything is clear, concise, and engaging. After review, it's time to test the email. Send a test email to yourself and a few colleagues to ensure that everything looks and functions as it should. This is when you can catch any typos, broken links, or design flaws. Once the campaign has been reviewed and tested, it's finally time to send your email marketing campaign! This part is exciting, but don't forget to track your results to see how well your email performs. Analyse the open rate, click-through rate, and conversion rate to determine what worked well and what can be improved upon for future email marketing efforts. Sending an email campaign isn't just about hitting the "send" button but about taking the right steps to ensure its success.
Why Is Email Marketing Important?
So to round up, hopefully, this blog has helped you to better understand the steps to email marketing and how it is one of the most important elements of any digital marketing strategy. The importance of email marketing lies in its ability to connect with customers where they are already checking every day – their inbox. It also is one of the most effective and affordable marketing channels that help businesses reach their target audience directly, meaning it should be a go-to channel for any new business. But remember to make email marketing effective, it requires a well-planned email marketing strategy that is subtle yet appealing. Learn more today on how we can help here otherwise, follow us on socials for more help and advice!
