Reflecting on 2023 As A Small Business: Achievements And Aspirations For 2024
As we wrap up the year, it's the perfect time to reflect on the goals set at the beginning of 2023. Looking back, I am thrilled to announce that we not only met but exceeded our target of increasing income by 13%. It's a testament to the hard work and dedication of the entire team at Greene Creatives, Dundee. However, as any small business owner knows, success isn't always about the numbers. Let's take a moment to delve into the highlights and learnings from the past year.
Our Small Business 2023 Achievements
Financial Triumphs:
Achieving a 13% increase in income was a significant milestone for us. It not only validates our strategies but also fuels our enthusiasm to aim higher in the coming year. It's a reminder that persistence and strategic planning pay off in the long run.
Business Expansion:
This year, we successfully extended our business reach, thanks in part to meticulous SEO efforts and a robust PR campaign. While not every box on the checklist was ticked, the progress made beyond our local network is a promising sign. It reinforces the importance of leveraging digital marketing tools to amplify our voice in a crowded market.
Taking on New Talent:
One of the most satisfying accomplishments of 2023 was bringing on board our first fully employed staff member. This move not only allows us to collaborate with more businesses but also injects a dose of sanity into the entrepreneurial journey. It's a reminder that growth isn't just about numbers; it's about building a team and fostering a supportive work environment. If you haven't yet read about Niamh you can read all about her and the skills she brings here.
Setting Sail Into 2024
While I haven't set clear goals for 2024 yet, I've outlined some aspirations that will shape the direction of Greene Creatives and we hope this spurs you on in your small business to look at what's ahead.
Achieving Work-Life Balance: I recognise the need for a healthier work-life balance. To achieve this, I'll be transitioning to a four-day work week, allowing both the business and myself to thrive without feeling overwhelmed.
Clarifying Business Offerings: Getting crystal clear on our offerings is a priority. I have a vision for the structure and services we want to provide; now, it's about implementation and effective communication.
Investing in Brain Space: Attending Alice Benhams event in January will kickstart the process of freeing up mental bandwidth to work on the business rather than just in it.
Expanding Reach Through Podcasts: In 2024, I aspire to broaden our reach by actively seeking opportunities to appear on podcasts. It's a powerful platform to share insights and connect with a diverse audience.
Focus on Websites: In the past year, we've successfully completed 10 website projects, prompting us to explore the importance of a strong online presence for small businesses. In the upcoming year, we plan to launch a video series addressing key questions:
Best websites for small businesses to sell.
Top website platforms for small business owners.
Benefits of websites for small businesses.
Our website creation process for small businesses.
Showcasing recent website designs.
Exploring the costs of website platforms for small businesses.
The significance of websites for small businesses.
Insights into the websites we use for our small businesses.
As we bid farewell to 2023, I'm grateful for the achievements and excited about the possibilities that 2024 holds. Together, let's continue to grow, innovate, and make a positive impact in the business world. Cheers to a successful and fulfilling year ahead!
