Eight Ways To Improve Your Website Conversions
If you're finding it difficult to encourage your website visitors to complete your contact form, or if you're not achieving the desired number of product sales, there are numerous factors that may be contributing to this issue. In this blog post, I will be providing some hands-on advice and achievable enhancements that can assist you in addressing this problem.
What Is Website Conversion?
So, before we dive in, let's start with the basics on what a conversion is and why you may want one! To put it simply, a website conversion refers to the process of converting website visitors into customers or achieving a desired action on the website. Now depending on your business and desired goals this can be anything from making a purchase, submitting a form, signing up for a newsletter, or downloading a file.
What Is A Website Conversion Rate?
A website conversion rate is a metric that measures the percentage of visitors who take a desired action on a website. The conversion rate is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100 to get the percentage. It is an essential metric for businesses to track as it provides insights into the effectiveness of their website and marketing efforts. A higher conversion rate indicates that a website is doing a good job of persuading visitors to take action, while a lower conversion rate suggests the need for improvement.
Average Website Conversion Rate by Industry
The average website conversion rate can vary significantly by industry. According to a study conducted by WordStream, the industries with the highest average conversion rates include business consulting (7.45%), computer and electronics (6.44%), and software (6.03%). On the other hand, industries like healthcare (2.58%), industrial services (2.67%), and real estate (2.93%) tend to have lower average conversion rates.
It's important to note that these numbers can vary depending on various factors, such as the specific target audience, the quality of website design and user experience, and the effectiveness of marketing strategies implemented by each industry.
Working Out Your Conversion Rate
The best thing to do when trying to figure out conversion rates is to work on finding out your own so you can benchmark against this making improvements in time. You can do this via your Google Analytics. Here you will be able to see how many website visitors you've had on your website, and then you can cross-reference this with your total number of forms, sales, booking appointments, or newsletter signups, depending on the goal. Once you work out your own conversion rate, you can see if you're improving or not month on month.
How To Increase Website Conversion Rates? (Tips & Best Practices)
Now for the good stuff on our top eight tips for the ways you can improve your website conversions. These top eight tips will help you know the changes you can make across your website in order to gain more conversions.
1. Create Compelling Headlines
A headline is the first thing readers see, which plays a crucial role in grabbing their attention. To create a compelling headline, it is important to make it concise, specific, and intriguing. By using powerful words and conveying a sense of urgency, you can instantly captivate the audience.
Additionally, incorporating numbers, questions, or unique facts can also make your headline more engaging. Another effective strategy is to include keywords that are relevant to your target audience, as this helps increase visibility and attract the right readers. Test different variations of your headlines and analyse their performance to provide valuable insights on what works best for your content.
2. Strengthen your Call-To-Action (CTA)
A strong call-to-action (CTA) is essential to engage and convert your audience. To strengthen your CTA, you need to make it clear, compelling, and easy to follow. Start by using strong and actionable verbs that encourage immediate action. Instead of a generic "Click here," try phrases like "Get your free trial now" or "Shop the sale before it ends." Additionally, create a sense of urgency by incorporating limited-time offers or exclusive deals. This will motivate your audience to take action quickly rather than putting it off for later.
Also another thing to do when it comes to your CTA's is make sure they CTA stands out visually by using contrasting colours, bold fonts, or eye-catching buttons.
3. Make Navigation Easy to Use
We recently spoke about this one in our other blog: Top 10 Tips For Website Design which will also be sure to help you and your conversions so make sure you read! But now back onto navigation and this is one of the key elements of a successful website.
Visitors should be able to find what they are looking for quickly and easily, without having to search through numerous pages or menus. A clear and organised navigation menu is crucial for providing a positive user experience. The menu should be located in a prominent place on the website and include clear labels that accurately describe the content of each page. It is also important to keep the navigation menu simple and streamlined, avoiding excessive drop-down menus or overwhelming options.
If your site is big and you have say lots of products or services you sell, a tip also would be including a search bar, which can further enhance navigation, allowing users to directly search for specific content or information.
4. Make Your Website Visually Appealing
A visually appealing website not only catches the attention of potential customers but also reflects the professionalism and quality of your brand. As we mentioned above our blog on Top 10 Tips For Website Design can help guide you through all the ways to make your site stand out.
5. Improve Conversion Rate Using Chatbots
Chatbots have become an increasingly popular tool for businesses to improve their conversion rates. By utilising chatbots on their websites or mobile apps, companies can engage with potential customers in real-time and answer any questions or concerns they may have. This instant interaction not only provides a positive user experience but also increases the chances of converting visitors into paying customers.
Chatbots can also help personalise the customer experience by collecting information about their preferences and previous interactions. This data can be used to tailor product recommendations and offer special promotions, leading to a higher conversion rate.
6. Add Social Proof To Your Website
When it comes to building trust and credibility with your website visitors, one effective strategy is to add social proof. Word of mouth and your customers are your best form of marketing so by adding what others are saying about your business, work or products to your website will evidence why they should be also doing the same.
There are various ways to incorporate social proof into your website. Testimonials and reviews from satisfied customers are a great starting point. These can be displayed prominently on your homepage or product pages to show potential customers that others have had positive experiences with your brand.
7. Optimise your Website Loading Time
In today's fast-paced digital world, a slow-loading website can be detrimental to your online presence. Users have become more impatient and will quickly abandon a site if it takes too long to load. Therefore, it is crucial to optimise your website loading time to improve user experience and retain visitors. There are various steps you can take to achieve this. Firstly, optimise your images by compressing them without sacrificing quality. This will reduce the size of your webpage files and speed up their loading time.
Another effective tactic is to minimise the use of plugins and scripts that can slow down your website. And lastly, choose a reliable hosting provider that offers fast server response times.
8. Make your Website Mobile Responsive
Leading on from tip number seven above we move onto the device most people will be using to see your website. Improving your conversion rate might actually be as simple as making sure it's responsive and people are seeing the site as it should be.
A mobile-responsive website adjusts its layout and design based on the screen size of the device being used, providing an optimal browsing experience for users. By making your website mobile-responsive, you can reach a wider audience and improve user engagement. It also improves your website's ranking in search engine results, as mobile-friendliness is now a key factor in search engine algorithms.
Start Improving Your Website Conversion Rates Now!
If you want to increase the success of your online business, it is crucial to start improving your website conversion rates now and these eight tips above can help you to get started. If however you are not sure or want some expert advice to see how best to tackle your website and conversions then you can book a chat with our team today.
