How Greene Creatives Is Helping Strasser Chiro Grow Through Marketing Consultancy

Written By Amy Cook

Boosting Strasser Chiro’s Social Media Strategy

At Greene Creatives, we are passionate about helping small businesses like Strasser Chiro in Forfar, Newport & Wormit establish a strong online presence and attract their ideal clients. Our marketing consultancy for chiropractors focuses on creating tailored strategies that drive engagement, build trust, and convert followers into loyal clients.

Strasser Chiro, founded by Dr. Brenna Strasser, specialises in maternity and paediatric chiropractic care. With over 15 years of experience, she provides expert chiropractic services to pregnant women, new mothers, and infants in Forfar, Newport & Wormit. While her expertise is undeniable, increasing awareness and visibility online was a challenge. That’s where Greene Creatives stepped in.

Understanding the Business & Its Goals

Strasser Chiro’s Unique Selling Points (USP)

  • Maternity chiropractic care – Helping pregnant women with pain relief, better sleep, and an easier birthing experience.

  • Newborn & paediatric chiropractic adjustments – Supporting babies with colic, reflux, latch issues, and overall wellness.

  • General chiropractic care – Offering treatments for back pain, injuries, and daily discomfort.

  • Expert advice – Providing insights on fertility, birthing, vaccinations, and overall health.

Business Challenges & Goals

  • Raising awareness about the benefits of chiropractic care for mothers and babies.

  • Educating potential clients without overwhelming them with medical jargon.

  • Growing Strasser Chiro’s online presence and patient trust through social media.

  • Engaging with local communities via mum and baby groups, events, and presentations.

  • Long-term goal: Establishing Dr. Strasser as a leading expert in her field through speaking engagements, webinars, and courses.

Our Approach: A Strategic Social Media Plan

At Greene Creatives, we developed a structured social media strategy to help Strasser Chiro achieve these goals. Our approach included:

1. Goal-Oriented Social Media Planning

We identified clear objectives for TikTok and Instagram, including:

  • Building brand awareness – 5K total video views and 100 new followers within 3 months.

  • Establishing trust and credibility – Generating 10+ patient reviews and increasing engagement.

  • Driving inquiries and bookings – Creating high-performing videos and increasing direct messages.

2. Profile Optimisation

Before launching content, we ensured Strasser Chiro’s social media profiles were fully optimised:

  • TikTok & Instagram bios – Clear, concise, and engaging descriptions.

  • Instagram highlights – Essential information about the clinic, services, testimonials, and FAQs.

  • Call-to-actions (CTAs) – Encouraging followers to book consultations and learn more.

3. Content Strategy: Authentic & Educational Videos

Our content strategy focuses on direct-to-camera videos to build trust and showcase Dr. Strasser’s expertise. Each month, we structure content around:

  • Month 1: Establishing presence & educating on pregnancy and newborn chiropractic care.

  • Month 2: Building authority through case studies, FAQs, and deep dives into common concerns.

  • Month 3: Expanding reach with expert insights, debunking myths, and engaging with followers.

4. Content Creation & Management

We manage all aspects of Strasser Chiro’s social media, from content planning to posting and performance tracking. Our process includes:

  • Bi-weekly content creation days – Ensuring a consistent and professional social media presence.

  • Google Drive & Sheets collaboration – Allowing easy review and edits before publishing.

  • Monthly reports – Analyzing key metrics and suggesting improvements.

Our Goals For Real Growth for Strasser Chiro

Since implementing our social media strategy, Strasser Chiro has seen:

  • A 40% increase in Instagram engagement within three months.

  • A steady growth in TikTok followers with viral educational videos.

  • More inquiries and bookings through direct messages and website visits.

  • Stronger community connections, with increased event participation and collaborations.

How Greene Creatives Can Help Your Small Business

Strasser Chiro’s success story is a testament to the power of a well-planned marketing consultancy strategy. If you’re a small business owner looking to attract more clients, improve engagement, and build brand authority, our marketing coaching services can help.

Discover how Greene Creatives’ consultancy can support your business

Learn more about why hiring a marketing consultant is essential for small businesses:
Why Hire a Marketing Consultant for Your Small Business?
What is a Marketing Consultant & Why Does Your Small Business Need One?

If you’re ready to take your business to the next level, let’s chat about how Greene Creatives can create a customised marketing strategy that drives real results.

Amy Cook
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What Is A Marketing Consultant, And Why Does Your Small Business Need One?